What every Realtor® should know about farming.

Growing real estate leads into future sales is one of the marketing strategies of real estate farming. You tend to farm closer to your home, near your community, where your ties to it are strongest. Real estate farming can be divided into two categories: geographic (aka geo-farming) and demographic (aka niche farming).


How does geographic farming work?

Geographic farming refers to concentrating marketing efforts on local neighborhoods, cities, or streets. Farming strategies can cover an entire town or a specific street. Farming might be beneficial if, for instance, you just sold a house on that particular street. All of this depends on your target area.

Demographic farming: what is it?

In demographic farming, a specific demographic within a geographical region is targeted for marketing purposes. Niche marketing includes targeting first-time buyers, second home buyers, sellers looking to relocate, and specific lifestyle types. Consider the Fair Housing Act and all local and state fair housing laws whenever you are using demographic farming. The laws protect tenants, buyers, and borrowers from discrimination in rental or purchase agreements, and include discrimination against race, color, religion, sex, disability, and familial status.



Boost your visibility with these 10 ideas for real estate farming.


Connecting constantly with individuals is necessary to establish your brand. To help you maximize your visibility, I've compiled ten suggestions for real estate farming:


1. Advertise on Facebook/ Instagram


By advertising on Facebook/ Instagram, you can target specific ZIP codes, interests, and categories. Please make sure that you follow the Fair Housing Act/state fair housing regulations when targeting specific demographics.







2. Use social media to share how your area has grown and changed over the years.

Platforms like Facebook, Twitter, and Instagram can be used to share information to show how the neighborhood has grown and changed over time. Target your demographic with relevant, up-to-date, and formatted information. Communication strategies should be shaped based on your followers' responses and reactions.



3. Organize a local event

Offer free workshops on how to sell your home or value your house to the community. You can host a fun event like a fun run or a holiday event. The purpose of holding an event or meeting is to establish you as the real estate expert in your area. It's important to provide your email, phone number, and website to facilitate follow-up.





4. Blogging about the best places to go in your farming area is very effective.


Curate content about your local real estate farming area's top shopping places, restaurants, bars, parks, and sports. Share those posts on social media and your website. For online presence, beautiful photos are crucial. Post visually pleasing photos. When visiting new places, you should blog about the experience in an effort to get personal links back from other people, which can drive more business your way.





6. Support local sports teams and programs

As a sponsor, you gain community points and gain exposure. Events for teams should not be the only source of sponsorship. Sponsor events such as:

  • Local events

  • School fundraisers

  • School Band

  • School Football programs

  • Local Theatre

  • Church events

  • Food drives

  • Little League

  • Golf charity event

Consult your accountant to determine whether sponsorships are tax deductible.





5. Do a door hanger drop-off in your farming market.

Post a door hanger with details of your upcoming events or information on how to reach you. Don't forget to include your contact information on the hanger.




6. Direct mail is a great way to reach out to real estate farming prospects.

A neighborhood can be farmed effectively by having the right materials. The types of materials you can use include newsletters, postcards, flyers, market reports, just-listed and just-sold notifications, and more. The majority of experts suggest sending out monthly marketing materials to promote real estate farming - you need to do this consistently for about a year before seeing any results. Sharing your knowledge of the area will demonstrate your expertise. Deine website, phone and email information, along with a relevant call to action, should be included.





8. Create automated real estate postcards to collect emails.


Personalized postcards can be sent out every month through a direct mail service. Use a market report that asks users for their e-mail before viewing so you can follow up with them to see if they'd like to connect.






9. Communication via email is a great way to generate real estate leads

By sending them your real estate newsletters or market updates via email, you can acquire their contact information. Direct mail is too expensive, and most people prefer to receive digital communications. Incorporate links to your social accounts and website into your email signature.



10. Get involved in local real estate communities online or in person


There are usually online forums, Facebook groups, or message boards in most communities. By participating in the conversation and introducing yourself as a member of the community and a real estate agent, you can earn trust. Once in a while, you can offer a listing announcement or market update so you remain in their minds. Additionally, I recommend joining local groups and clubs so you can network and partner with other Realtors® in your area.




source: zillow.com

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