It's no secret that the real estate industry is one of the most competitive around. As a real estate agent, you're always looking for new ways to advertise your business, engage clients and find potential leads. That's why it pays to be creative when it comes to marketing your services. If you are a real estate agent, it is essential to market your business and get your name out there. There are many creative ways you can do this.
#1 – Create an Awesome Video for Your Website
Create a short video that shows off your real estate agency. This video should be professionally done and include the areas you serve and what sets your company apart from others in the city. If possible, try to interview people who have worked with you, or even clients who will be featured in the video.
#2 – Build Your Email List
#3 – Update Your Online Presence
This means making sure all your social media/online profiles are updated with your most recent photos and information. Having wrong contact information could mean a loss of a potential client.
Here are a few other marketing tips for real estate businesses:
1. How to get creative with your marketing
For instance, you can drop off pies for a holiday treat, arrange for a food truck to visit your kid's school, or sponsor a local school. Don't forget to include your branding, like your logo and contact information.
2. Give your customers a reason to talk about you
Stand out from the crowd. If you are passionate about painting or love animals, include that into your social media posts and photos (both digital and print). Keeping true to who you are and branding yourself at the same time is a great idea.
3. Get on Social Media (Facebook, Twitter, YouTube, LinkedIn)
Social media is a must in today's digital age. Businesses with no online presence are at a disadvantage. A strong online presence is essential to any business' growth. Make sure your posts demonstrate your brand's identity. 3-5 posts a week are necessary to stay relevant online. If you do not have time, please invest in a social media manager on your behalf.
4. The power of testimonials
It is crucial to share testimonials. You should ask clients to send you a brief testimonial after closing or to fill out a short survey with a testimonial in it. Be sure to get your client's permission to share their name.
5. Giveaways and contests (make sure they are legal)
With a social media giveaway, you can grow your followers by asking for a like, a follow and tag a friend. Engaging your audience in this way will get you more followers as well as keep them engaged.
6. Offer something extra! (free consultation, free report, etc.)
You'll receive more leads if you offer an incentive to contact you. While I understand realtors usually work on commissions and consultations are free, maybe you can offer them a free report of their property or a small gift if they contact you, provided it's legal in your state.
7. Have a brand tool kit
If you don't already have a brand tool kit, you may want to consider getting one. Consistency is key for all print and digital assets!
If you want to succeed in this competitive real estate business, you have to think creatively about how to take your business to the next level. Our mission is to help agents market themselves more effectively with creative strategies and techniques. Let us know what we can do for you today!